Here’s a fun family of statistics:
- 50 percent of consumers expect the ability to buy online and pick-up in store
- Around 80 percent use mobile in-store to buttress their shopping
- Nearly 75% note they are likely or very likely to use a local store if the retailer makes inventory information available online.
That last nugget perked my interest. We have always felt that was the case, but it is good to see research data back up that if you show your product online, local buyers are more likely to choose you over, say Wal Mart.