Objective
Create a custom WordPress blog that allows the team to easily add and promote user stories, showcase products and occasionally run sweepstakes.
Strategy
- Create a foundation with categories and tags that can expand as the content grows.
- Build custom widgets that pull content from their e-commerce website, including images, links and content via OpenGraph.
- Drive traffic to Oakley’s primary e-commerce website.
Results
A responsive, custom WordPress theme that showcases Oakley products, who uses them and drives traffic to products on the Oakley website.
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