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Oakley® SI

A stories blog to showcase people using Oakley products.


  • Create a foundation with categories and tags that can expand as the content grows.
  • Build custom widgets that pull content from their e-commerce website, including images, links and content via OpenGraph.
  • Drive traffic to Oakley’s primary e-commerce website.


A responsive, custom WordPress theme that showcases Oakley products, who uses them and drives traffic to products on the Oakley website.


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