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Home | Case Studies | Vallarta Supermarkets: Accessibility
Case Studies

Vallarta Supermarkets & Accessibility

Vallarta Supermarkets is a family-owned grocery chain with over 50 locations across California. Serving diverse communities, Vallarta is committed not only to providing authentic products and experiences but also to ensuring inclusivity and accessibility across its customer touchpoints.

Challenges

A female Vallarta Supermarkets employee putting a cherry on top of a cake in the bakery department

As a long-time partner of Montana Banana, Vallarta Supermarkets identified critical accessibility and inclusivity challenges:

  • Inclusive Design

    Needed to create a design approach inclusive of a broader population.

  • Color Contrast

    The existing color palette lacked sufficient contrast for accessibility.

  • Governance & Policy

    Had no formal accessibility policies or defined roles to govern standards.

  • Compliance Goals

    Wanted to level up and achieve WCAG 2.0 AA compliance to meet both ethical and legal expectations.

Approaches

A grid of Vallarta Supermarket departments each with a photo of the department with a custom logo on top

Montana Banana helped Vallarta strengthen accessibility practices with a structured program.

  • Regular Audits

    Implemented quarterly accessibility audits, combining automated scans with manual testing.

  • Industry-Standard Tooling

    Leveraged industry-standard tools such as Lighthouse, NVDA/JAWS + Chrome/Edge, VoiceOver + Safari, and TalkBack for thorough testing.

  • Repeatable Framework

    Established a repeatable process for identifying and addressing accessibility gaps over time.

Results

Compliance Achieved

Successfully achieved WCAG 2.0 AA compliance, with continuous monitoring for ongoing alignment.

Policy & Accountability

Published formal accessibility policies and guidelines, updated quarterly to ensure accountability.

Risk Reduction

Reduced ethical and legal risk while enhancing inclusivity for a broader customer base.

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