Buck & Buck Case Study | Montana Banana

Buck & Buck

Being the standard bearer for accessible and adaptive clothing, Buck & Buck partnered with Montana Banana to bring their aging site into the current era. Utilizing modern design concepts, mobile-friendly UX, and a conversion-centered checkout process our teams worked together to successfully navigate these improvements without sacrificing the well-established user experience Buck & Buck’s customers have grown accustomed to.

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The Challenge

Develop a robust eCommerce website with an easy-to-use admin interface that allows for extensive customizations. And minimize checkout roadblocks caused by aggressive validation requirements and external API connections while maintaining a safe & secure payment gateway.

They were very proactive in helping us get the design that we wanted. We were very particular about certain design elements and some of the more unique features that we needed.

Julie Buck / Co-Owner

Simplified & Secure checkout process.

Allowing customers to proceed through the checkout process by removing unnecessary roadblocks was paramount to the success of this site. Our development team connected multiple APIs to seamlessly communicate with the site to pair customer accounts with Buck & Buck’s proprietary customer database as well as generate/update the “account wallet” which is encrypted and safely stored for future use. Additional safety nets were developed to allow API connections to gracefully fail without blocking the transaction.