McCoy Home
Challenges
Lack of Expertise from Previous Developers
Prior Magento partners couldn’t deliver the technical expertise McCoy Home needed. Site performance and support were unreliable.
Revenue Stagnation
At project start, eCommerce revenue was only $20K/month.
Shipping Issues
Inaccurate shipping rates frustrated customers. No option for customers to set up local pickups.
Cost Challenges
National shipping was too costly and complex, pushing McCoy Home toward a local market pivot.
Outdated Technology
Magento site lagged at least one major version behind on critical security patches.
Approaches
- Technical Cleanup
Removed unnecessary code and bloat to streamline performance.
- Site Speed Optimization
Dramatically improved Google PageSpeed scores and achieved passing Core Web Vitals.
- Enhanced User Experience
Fixed shipping rate accuracy and enabled local pickup options.
- Security Upgrades
Brought the site current with essential security patches.
Results
Revenue Growth: Within 24 months, McCoy Home scaled from $20K/month to $200K+/month in online sales.
Improved Customer Experience: Faster load times, accurate shipping, and convenient local pickup options boosted conversion rates and customer satisfaction.
Modern, Secure Infrastructure: Site stabilized with up-to-date patches and long-term scalability.
10x Business Impact: Technical improvements combined with McCoy Home’s business acumen created transformative growth.