More than a Digital Business Card
Wilson Roberts are San Francisco real estate agents that help clients get the most ROI for their sales. They’ve been a Montana Banana client for years and we recently had the opportunity to rebuild a redesigned version of their site designed by the talented designer Claire Chaflen.

To showcase the team and benefits of their service, we implemented multiple custom content and image sliders that prioritizes user flow over static browsing. By integrating fluid transitions with quality photography, the slider allows visitors to navigate case studies and content through a narrative lens rather than a cluttered grid.

To maximize the impact of Wilson Robert’s “Before & After” gallery, we replaced static listings with an interactive thumbnail grid that prioritizes high-value data. By embedding ROI and key performance statistics directly into a hover-state overlay, we allow potential investors to scan the portfolio without the friction of multiple clicks. This approach transforms a simple list into a powerful proof-of-concept; a visitor can instantly see the percentage over asking price or the annualized return just by gliding their cursor across the images. It creates an intuitive, “data-at-a-glance” experience that respects the user’s time while immediately establishing the agency’s track record of financial success.

Our custom theme empowers their team with a tailor-made library of blocks, turning complex page building into a simple, drag-and-drop experience. Instead of wrestling with rigid templates or “bloated” page builders, we’ve engineered specific modules—like bespoke testimonial sliders and data-driven property grids—that are pre-styled to match the brand identity perfectly. This modular approach ensures that even non-technical editors can launch high-converting pages in minutes, maintaining design consistency and lightning-fast performance across the entire site without writing a single line of code.
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