Oakley® SI
A stories blog to showcase people using Oakley products. We created a custom WordPress blog that allows the team to easily add and promote user stories, showcase products and occasionally run sweepstakes.
The Challenge
- Create a foundation with categories and tags that can expand as the content grows.
- Build custom widgets that pull content from their e-commerce website, including images, links and content via OpenGraph.
- Drive traffic to Oakley’s primary e-commerce website.
Sweepstakes
Easy to schedule, ways to win.
OakleySI has frequent online sweepstakes where users can try to win OakleySI products. We built a tool that lets the admin create sweepstakes with start and end dates, collect user information and showcase upcoming events.
