Oakley® SI Stories Case Study

Oakley® SI

A stories blog to showcase people using Oakley products. We created a custom WordPress blog that allows the team to easily add and promote user stories, showcase products and occasionally run sweepstakes.

The Challenge

Create a foundation with categories and tags that can expand as the content grows.
Build custom widgets that pull content from their e-commerce website, including images, links and content via OpenGraph.
Drive traffic to Oakley’s primary e-commerce website.

Sweepstakes

Easy to schedule, ways to win.

OakleySI has frequent online sweepstakes where users can try to win OakleySI products. We built a tool that lets the admin create sweepstakes with start and end dates, collect user information and showcase upcoming events.

Clear conversion goals.

WordPress is the obvious choice for a blog platform. Since the goal of this project was to direct visitors to purchase Oakley SI products, we utilized OpenGraph to easily grab Oakely product images and content into links available throughout the site.