Oakley® SI

A stories blog to showcase people using Oakley products. We created a custom WordPress blog that allows the team to easily add and promote user stories, showcase products and occasionally run sweepstakes.

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The Challenge

  • Create a foundation with categories and tags that can expand as the content grows.
  • Build custom widgets that pull content from their e-commerce website, including images, links and content via OpenGraph.
  • Drive traffic to Oakley’s primary e-commerce website.


Easy to schedule, ways to win.

OakleySI has frequent online sweepstakes where users can try to win OakleySI products. We built a tool that lets the admin create sweepstakes with start and end dates, collect user information and showcase upcoming events.

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