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ESS Eye Pro

Website: esseyepro.com

Screenshot of ESS Eye Pro
Screenshot of ESS Eye Pro

Objective

Accommodate users from multiple target audiences. Show unique qualities of the ESS product. Organize deep product catalog that serves three distinct markets.

Strategy

Focus on 'in-action shots' where applicable.  Emphasize solution to common customer objections such as 'Is this site secure?', and 'How easy will it be to return my product?'.  Create a mega-drop down navigation system for 1-click access to any product.  Add guest checkout, and further streamline checkout process.  Integrate with common shipping solutions.  Integrate with Google Analytics sales tools to report on sales conversion. Utilize LAMP, HTML5/CSS3/jQuery.

The ability Montana Banana showed in facilitating our needs and keeping us on track was amazing. We are proud with our choice to use Montana Banana, and will be proud to continue using them in the future.

Steve Dondero
VP Marketing

Results

Powerful clients such as the United States Armed Forces now have an easier time ordering, and approving ESS products for official use. USPS, UPS, FedEx APIs integrated and managed.  Guest Checkout increased online sales by ~15%.   Rx builder tool increased prescription fill sales significantly.

Features

  • SEO
  • E-Commerce
  • Design
  • Copywriting
  • Branding
  • Social Marketing
  • Conversion
  • PHP/MySQL