Accommodate users from multiple target audiences. Show unique qualities of the ESS product. Organize deep product catalog that serves three distinct markets.
Focus on 'in-action shots' where applicable. Emphasize solution to common customer objections such as 'Is this site secure?', and 'How easy will it be to return my product?'. Create a mega-drop down navigation system for 1-click access to any product. Add guest checkout, and further streamline checkout process. Integrate with common shipping solutions. Integrate with Google Analytics sales tools to report on sales conversion. Utilize LAMP, HTML5/CSS3/jQuery.
Powerful clients such as the United States Armed Forces now have an easier time ordering, and approving ESS products for official use. USPS, UPS, FedEx APIs integrated and managed. Guest Checkout increased online sales by ~15%. Rx builder tool increased prescription fill sales significantly.