Identify Competitive Advantage and Conversion goals. Establish Brand Guidelines
Emphasize Northwest Framing Corporate division Competitive Advantage. Call users to action.
This was a successful, albeit very simple and fun exercise: Establish what makes Northwest Framing corporate better than their competitors and then call users into action (aka. Contact them). Northwest Framing makes any indoor space look better by decorating the wall space--usually with framed art. These guys just needed a clean aesthetic to showcase amazing pictures of these wall spaces...and then identify 'why Northwest Framing?'