Credibility in the first ten seconds
Public Safety Psychological Services (PSPS) evaluates the people who carry a badge. Their psychologists screen police officers, deputies, corrections officers, firefighter/EMTs and dispatchers for agencies across the country, and have done it for more than thirty years. Their previous site said none of that. We rebuilt it on WordPress as a site that leads with the work, the credentials and the six services agencies actually buy.
The Challenge
A psychological evaluation firm is hired on trust, and most of that trust is decided before anyone picks up the phone. A police chief comparing providers is weighing methodology, legal defensibility and turnaround time, and forms a judgment about all three in the first ten seconds on a website. PSPS had the credentials but not the presentation: a dated template site that buried the services, gave no room for the psychologists’ board certifications and published research, and read as casual on a subject that is anything but. The harder problem was audience. Agency representatives and the applicants they send for testing arrive at the same site wanting entirely different things, and the agency has to come first without leaving applicants to guess at the process.
Expertise you can browse
A list of names proves nothing. A team page that shows board certifications, degrees, the agencies and boards each psychologist has served, and the research they have published does the convincing on its own. We built People, Services and Locations as separate content types so each one is entered once and reused wherever it belongs — a psychologist’s bio, the service pages they support, the offices in Washington, Virginia and Maryland. Adding a clinician or a new service is a form, not a redesign, and every listing across the site updates with it.
Results
Montana Banana designed and built the site from the ground up and launched it in July 2026. The homepage now opens with the six services an agency is shopping for, each with a page of its own that explains the methodology in the same detail PSPS would give on a call — including the two-phase screening process built around the Leonel v. American Airlines ruling. Behind it, a block-based editor lets the PSPS team build and reorder pages themselves, and analytics and search performance are monitored from launch forward.
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