Rio Grande Games
Rio Grande Games is a leading publisher of high-quality board and card games, well-known for their rich visual design and engaging player experiences. Their catalog includes hundreds of titles with expansions, rules, and supporting content that attract a wide global audience of game enthusiasts and retailers.
Challenges
Before partnering with Montana Banana, Rio Grande Games faced significant issues with their online presence:
- Navigation
The website had navigation challenges, making it difficult for customers to find specific games, printable rules, or expansion sets.
- Mobile Experience
The mobile browsing experience was cumbersome and frustrating for customers.
- Brand Consistency
Website visuals were inconsistent with the caliber and creativity of the company’s actual game offerings.
Approaches
Montana Banana delivered a strategic redesign and rebuild of Rio Grande Games’ website to address these issues:
- Search & Filters
Implemented a custom faceted search to make it faster and easier for customers to find what they need.
- Mobile First
Designed a fully responsive website that provides a seamless browsing experience across all mobile devices.
- Improved Design
Created a simple, elegant, and visually engaging design that reflects the high standards of Rio Grande’s board games.
Measurable Results
Customers can now easily find the content and products they’re looking for with fewer, more accurate searches.
Customer and VAR complaints dropped significantly.
Mobile website usage increased substantially due to the improved responsive design.
The website’s visual presentation now reflects the quality and craftsmanship of Rio Grande’s games.
All changes were delivered quickly and responsively, meeting the client’s urgent needs.
Get the Game Plan
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